Marketing that delivers results.

  • K&K Swim School — 95% of available Spring swim lessons SOLD OUT

    K&K Swim School provides high-quality swim lessons for children and adults across multiple cities. Their focus is on water safety, skill development, and confidence-building in the water.

    Spring registration could be challenging, with parents delaying sign-ups and lessons filling up inconsistently across locations. The goal was to maximize enrollment efficiently while keeping the messaging engaging and informative.

    By leveraging strategic Instagram and Facebook campaigns, targeted email marketing, and Meta Ads, we built excitement leading up to registration day. I crafted a campaign that focused on early-bird sign-ups, limited spots, and the importance of swim readiness.

    Resulting in:

    • 95% of all spring lessons sold out within weeks of launching the campaign

    • Increased urgency led to faster registration, reducing admin follow-ups

    • Meta Ads reached thousands of parents, keeping registration top-of-mind

    A strategic mix of social media, ads, and email marketing streamlined the registration process while maximizing enrollments. This success demonstrated the importance of consistent digital marketing efforts in seasonal program sign-ups.

  • K&K Swim School - Summer Interval Lessons 95% SOLD OUT

    K&K Swim School introduced a new Interval Swim Lesson Program, allowing swimmers to take daily lessons (Monday - Thursday) for two straight weeks instead of once weekly over several months. This format was designed to help children retain skills faster, build confidence in the water, and work around busy holiday schedules.

    Many parents were unaware of the benefits of intensive swim lessons compared to traditional weekly lessons, as this was not a typical offering of K&K Swim School. The challenge was to educate families on the advantages while encouraging early sign-ups before the summer rush.

    To promote this new format, I helped to develop a targeted email campaign, social media content, and engaging Instagram/Facebook posts explaining the benefits of interval lessons.

    These posts highlighted:

    • Faster skill retention

    • Increased confidence in the water

    • Limited spots available (urgency)

    Which resulted in:

    • 95% of interval lesson slots sold out ahead of schedule

    • Parents expressed excitement over the new format and requested additional sessions

    • Families who had never considered intensive lessons became repeat customers

    Through strong digital storytelling and clear messaging, we filled every lesson and introduced a new offering that parents loved. This success reinforced the power of digital marketing in launching new programs.

  • K&K Swim School - 25% increase in Google Reviews

    K&K Swim School thrives on word-of-mouth marketing, and Google Reviews are crucial for attracting new families. However, despite high customer satisfaction, many parents weren’t leaving reviews.

    While parents raved about the K&K swim programs in emails and conversations, they weren’t actively posting online reviews. This meant potential customers didn’t see the full picture of how much families loved K&K’s lessons.

    To encourage more feedback, we created a targeted email campaign, reaching out to customers in each city with the chance to win 5 free swim lessons in exchange for an honest Google review. The email emphasized:

    • How valuable their review was to small businesses

    • How quick and easy it was to leave a review

    • The limited-time chance to win free lessons

    This resulted in:

    • Significant increase in Google Reviews across multiple locations

    • Strengthened credibility and visibility on search engines

    • More positive testimonials shared on social media

    This campaign transformed satisfied customers into vocal advocates, increasing brand trust and organic reach. The success of this initiative showed how a well-structured email campaign could drive engagement beyond just registrations.